You Can Create 20 Killer Benefit Statements in Copywriting For the Web in Just 20 Minutes

For me, the most difficult part of writing ad copy has been to come up with great benefit statements. But, other than a good headline, to sell visitors to your service, product and ideas you need great benefit statements.

In comparison, the other parts of copywriting that people might find challenging, such as stories, headlines, and great price offers were easy. But creating a benefits list drove me crazy; that is until I learned how to come up with one or more benefits every minute.

Any basic sales course will tell you that features don’t sell a product or service, benefits do. Knowing the truth to that, I started to take a closer look at what benefits really are. They are just things that help you take (or not take action), right? As an example, you “build” muscles or “create” more time. So, what do you think about starting out each benefit statement with a verb that takes action? Here’s the process:

1.  Find a long list of action verbs and alphabetize them.

2.  Put the list on your desk or computer screen where you can see the entire list
.
3.  Beginning with the letter A, read each verb aloud and come up with a descriptive sentence about your product or service that includes the verb.

”Accelerate” is the first word on my list of verbs, for example.

So, I might say that my product helps to “accelerate” fingernail growth.

4.  Write as many benefits as you can and don’t stop! You will be able to pare down your list to only those that give the best punch later. Now is not the time either to worry if you are writing duplicative statements down. Just keep an open mind and write down any benefit statements that come to mind about your product or service.

5.  Now is the time that you will prioritize your list from most important to least.

I’ve used this process not only for creating benefits lists, but also for writing articles, such as “35 Reasons Why a Blog is Better than a Traditional Web Site for Your Business,” or “50 Ways to Kill a Perfectly Good Seminar”.

Use my list of verbs or create your own and start creating your killer benefit statements in just 20 minutes. Usually, 20 benefits is more than enough to create great sales copy.

Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years.  He specializes in Internet marketing solutions for the small business owner, speakers and authors.  Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.