Yes, Twitter is Still a Phenomenal Tool For Building Your Network Marketing Business

Recently, I read a post on Facebook, written by a gentleman who has realized a good deal of success in Network Marketing. He was complaining about the fact that Twitter does not work well as a tool for business building anymore. He had previously tried to use it for building his business but was frustrated with the outcome and came to see Twitter as nothing more than a bunch of people that were always talking past each other.

Now, I agree that if you watch the main Twitter stream for any length of time, you will see a gaggle of marketers shouting “Look at me! Look at me!”, without providing a whole lot of value or interaction, however, you can still use Twitter you build your MLM business successfully.

MLM will always be a relationship business. Technology is incredible for helping to create leverage and facilitate the development of relationships, but it cannot replace one-on-one human interaction. There are almost no network marketers that have been able to recruit successfully using only technology and I’ve yet to meet even one that was able to create any significant duplication. So, as with any tool, Twitter can be useful, but it doesn’t replace the human connection.

One of my favorite techniques is to use a tool called Tweet Adder. It has a number of great features, but one of the best is the ability it gives you to search for Twitter users within your target market and to follow them automatically.

One way to do this is by searching for Twitter users that are following other MLM leaders already. It makes sense that if they are interested in what successful Network Marketers have to say that they will also find DaleHorton.TV to be a useful resource.

Usually, I’ll search for users until I’ve compiled a list of about 30,000 people. That may sound like a good bit of work, but Tweet Adder makes it quick and simple. Once I have created the list, I begin to follow those Twitter users automatically through Tweet Adder. Each day, I open the Tweet Adder program and tell it to start following the users I’ve listed. I’ll follow better 900 to 1,000 per day.

If you’ve been using Twitter for any length of time, you know that a percentage of users will follow you back as a courtesy. Typically, for me, about 20 percent of the people that I’ve followed, follow me back within a few days. When they do, they receive a message asking them to connect with me on Facebook, where I’m better able to develop a relationship with them. I receive about a dozen of these friend requests each day from people that I’ve connected with on Twitter. These are all folks that are responsive, that are part of my target market, and that tend to be good prospects for my business offerings. Additionally, by connecting with me on Twitter, they begin to receive content that I create to serve them as they build their own businesses.

This is just one way that I’m using Twitter. During the upcoming weeks, I’ll share some more of my strategies that you can use for building your own MLM business.

Dale Horton is a husband to a gorgeous wife, a father to two amazing children, and has a passion for empowering entrepreneurs. To learn the most important factor to the success of your MLM business, Click Here.