Understanding The Mechanics Of SMS Text Advertising

While the concept of mobile advertising is becoming more understood, most people still have trouble understanding how SMS text advertising, the most popular form among small business owners, works.  Here is a quick explanation:

1.    Through other forms of promotion and marketing, a small business advertiser encourages customers and leads to key in a special text keyword.  By doing this, the customer has opted into the advertiser’s mobile distribution list and, similar to an e-mail list, receive text messages from the vendor.  A vendor can promote multiple keywords for different campaigns. 

2.    The customer who has opted into a distribution list by texting a keyword will receive an automated response message from the vendor.  The vendor can set it up so the customer receives a series of auto responses or even a different response if they have key in a keyword more than once. 

3.    At that point, the advertiser will periodically send out bulk SMS text messages to the entire distribution list, or even to just a small portion of the list. 

Creativity is the only roadblock in how SMS text advertising can be used by an advertiser.  Some uses might be for a realtor to send information about selected properties, service vendors sending appointment reminders, and restaurants sending coupons or special selection offers. 

Popular TV shows use SMS text messaging for voting and contests.  It could be as simple a campaign as notifying your subscribers that you have posted a new article to your blog.  Another cool option is to set up campaigns to correlate between text messaging, email messaging, and IM. 

For small business owners to stay in touch with their customers and build relationships with potential customers, mobile advertising is quickly becoming one of the best solutions. 

Be sure to visit SmallBusinessMobileAdvertising.com to learn much more about how small businesses can use mobile phone advertising to grow their business. Make sure to get your free mobile phone advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).