Turning Disadvantages With Mobile Advertising Into Opportunities For Your Business

Mobile Advertising is here to stay.  Nielsen studies indicate that there are 63 million mobile web users in America, and over 90% of younger families have one or more mobile phones.   As a result, more and more small business owners are thinking about including mobile advertising as part of their strategic marketing plans. 

Mobile advertising is not the same as other forms of advertising, however, and it’s important for the small business owner to keep the disadvantages of mobile phone ads in mind when deciding on their mobile advertising strategy. 

First, you must take into consideration that mobile devices still have a relatively slow data transfer speed.  Transfer time with some mobile devices can be quite frustrating, especially for those users who have grown up with and expect high speed Internet.  I am happy to say that technology continues  to advance, but the mobile phone advertiser still needs to be aware of this limitation of mobile advertising.   

Very few mobile phone surfers “surf” on their device, probably because of the slow data transfer speed.  Contrary to the way most online Internet users are, mobile device users will not be distracted with irrelevant information, because they typically are seeking an immediate answer to a question. 

Both of these challenges are currently being overcome by mobile advertisers by using SMS text messaging campaigns or mobile search engines rather than the pop ups or diversion ads favored on the Internet.   

SMS text advertising and In-page search engines can be up to 50% more effective than traditional Internet ads if they add value to the mobile phone user and help to solve an immediate concern.  This is a real advantage to small to mid sized business owners as both these forms of advertising are simple to begin economically and easy to budget expenses. 

Be sure to visit SmallBusinessMobileAdvertising.com to get many more resources about how small businesses can use mobile phone advertising to grow their business. Make sure to get your free mobile advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).