Tips on Selecting the Right Trade Show Display

In order to pick the right Trade Show Display for your next show you’ll want to consider factors such as the number of employees you have to staff the booth, how much space is required for products and meetings, and projected attendance. You’ll also want to think about your growth plan in the industry. For example, it’s not a good idea to downsize your display space from one year to the next. Changing from a 20’ x 30’ island display to a 20’ x 20’ wouldn’t be an issue, but changing from a 20’ x 20’ island exhibit to a smaller inline booth wouldn’t be such a good idea because it drastically reduces your presence at the show.

Once you have a good idea of the size you’ll want for your booth, here’s a few other things you’ll want to consider. For the overall look of your trade show booth it’s important that your exhibit communicates  your key message(s) within the first few seconds of looking at it. They message you’re conveying through your graphics should be to the point and easily readable. If your booth doesn’t attract the attention of the shows attendees they’ll most likely move on to the next exhibit within the first few seconds. In other words, people need to know at first glance what your company provides and why they should spend time checking out your booth. You’ll want to consider your storage needs in case your business has electronics, literature, shipping cases, or other things that you don’t want to be visible during the show. An truss exhibit might be best if storage is something your company requires.

The color scheme of your portable trade show display is also an important aspect of your booth design. Since many colors are associated with certain emotions, the colors you select for your booth are critical since they could affect the way the attendees see your booth. Color can also affect how people perceive a space so make sure you determine the most appropriate colors for your display with a designer based around your corporate colors, personal preferences, and marketing goals. Don’t forget about the color you chose for your flooring too since it could either enhance or diminish your overall booths design.