Solid Web Design Guidelines for Online Business
When considering the various components that go into creating a good site, you realize how complicated web design is. You don’t want your site to only appeal to visitors but also to receive high rankings from the search engines. But even if you are successful with impressing the search engines, it won’t really do much unless you make your site attractive enough for visitors to stay on it. The “bounce rate” of your traffic, namely people who leave as soon as they land on your site, is mainly dependant on how nice your site looks. If you want to achieve effective results in the long run then you need to focus on good web design. While they achieve great results with the search engines, some sites have very poor results in terms of sales. We will look at a few hints and tips you can implement when designing your website.
On the other hand, if you have a site that is confusing and doesn’t really help the visitor understand the basic objective, then people will leave as fast they arrive. So that’s why you need to give good design its due, and only create sites that follow important design criteria, etc. We’d like to reveal and talk about good business web design concepts, and hopefully they’ll be of good use to you.
The position of important navigation links should not change from page to page, either. Even when it comes to fonts you must maintain consistency and also make sure they are easy to read.
It depends on your market, but usually you want to follow proven design ideas and conventions because people relate to them faster. At this point, surfers are accustomed to seeing the usual bookmark buttons, RSS feed buttons, etc on all sites. If you try and go against the tide, the chances of them missing on vital ways to connect with you are high. They’re used to seeing these things in certain locations, and it helps to create a feeling of security, that everything is all right.
You’ll only annoy your visitor if you have music, and it starts to play right away when someone visits. For the most part, people are not into that – they want control, so they want to decide if it gets played. One other thing, audio welcome messages, or video that starts right away – you’re risking the ire of the visitor. You’ll create a more positive impression if you let visitors decide what they hear, or watch.
Successful web design is all about getting all the vital elements on place. Traffic is vital, of course, but if they all think your site sucks… well, you know what to do.
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