SMS Mobile Advertising Growing Among Small Business Owners

Mobile advertising is a form of marketing that is growing across the country- and around the world for that matter.    In short, mobile advertising allows businesses to let customers know about upcoming events, discounts, contests, and communicate in any number of ways with their customers. 

The customer must opt into this type of mobile advertising, also called SMS advertising, by texting in a keyword.  Once they have done this, their cell phone number is stored and the advertiser can send text messages periodically to the customer. 

This type of technology is also what is used for contests and to vote on popular TV shows such as “Dancing With the Stars” and “American Idol”.  Charities are also using SMS text messaging to collect donations, for example this was popular after the earthquake in Haiti.  Events like these are what has made people more aware of the possibilities of SMS mobile advertising. 

SMS is particularly effective for the advertiser because it specifically targets customers who want to hear from the advertiser.  It is particularly effective for local entertainment, such as restaurants.  Service providers such as hair dressers and doctors have also found success using SMS advertising strategies to remind customers of appointments or special events.  Just about any company with repeat customers can use SMS mobile advertising effectively. 

SMS mobile advertising is opt-in, so it will never completely replace other forms of marketing for a business.  But it is an excellent addition to a company’s marketing strategy and a great way to stay in touch and maintain a relationship with existing customers. 

It will be fun to watch the evolution of SMS mobile advertising for different business models over time.  For now, it is an excellent way for the creative small business owner to stand above the crowd among his competitors. 

Make sure to stop by SmallBusinessMobileAdvertising.com to get many more resources about how small businesses can use mobile phone advertising to increase their profits. Make sure to get your free mobile advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).