Role Of Trademarks In The World Wide Web

Any talk on the requirement of trademark laws in cyberspace invariably leads to the requirement of trademarks for domain names. This is quite crucial in light of the fact that your domain name conveys your identity as well as highlights your services to the customers.

A domain name that is protected by trademark not only helps you to sue persons infringing your mark and using it as their personal mark but also saves you from being looked upon as the patron of their website that might be making use of an identical or deceptively similar domain name as yours.

Getting a domain name registered must always be preceded by comprehensive research, in order to prevent any possibility of trademark violation. The search should involve a close study of marks that are quite similar in spelling, sound or even meaning to the domain name you have chosen for your website. Get your trademark registered only after confirming that it will not lead to any possible trademark violation claims.

For attaining this, it is preferable to engage the services of a cyber law attorney, who can advise you in your online trademark related issues. This will not only enable you to avoid violation claims but also save you from possible disputes.

You should take into consideration the fact that the domain name you are intending to trademark must not just be an ordinary web address to bring people to your site. It should be an identity that differentiates your services from others.

Besides domain names and their possible infringement, keyword infringement is a new menace in cyberspace, wherein genuine trademarks are infringed and used as keywords in advertisements put up through MSN, Yahoo, and Google, with the obvious purpose of creating a misunderstanding and confusing among the customers.

Making use of such a keyword is not tantamount to an infringement if the promotional ads lead to boosting sales of the products or services behind the genuine trademark, but it is an infringement if the promoter starts using it as a weapon for competing against the trademark owner.

Uncover more about trademarks Singapore and industrial design protection.