PROMOTIONAL PRODUCTS – SPOILT FOR CHOICE

  The old advertising adage that it’s more important to reach the people who count than to count the people you reach is as true for a million dollar television campaign as it is for a low budget promotion.  When it comes to strategy, it’s vital that the communications channels you’ve selected deliver your advertising message straight to your target audience.

Of course, there are many different channels of advertising, from traditional print and electronic media (radio and television) to the ever-changing social media such as FaceBook, Twitter and YouTube, direct marketing and promotional products.  When it comes to the media mix, budget is usually one of the key considerations, but promotional products are popular with entities with large and with small marketing budgets.  These items have been shown to be very effective in creating brand awareness, and in terms of reach and recall.

While it’s easy (and common) for someone to switch off or tune out from various forms of advertising, that’s not the case with promotional products.  Just about everyone loves getting something for nothing.  The more useful the item or the more wearable (in the case of apparel), the more likely the recipient is to retain it and use it – thereby giving the advertiser’s message repeated exposure and leveraging the investment in the campaign.

There are many thousands of different speciality items on the market which can be branded with an advertiser’s message.   Perth promotional products range from sportswear and leisurewear, kitchen accessories, IT products, glassware, sunscreen sachets, marquees, lipbalm and confectionery to bar accessories and sunglasses.   A reputable promotional products supplier will have expert advice on what product is best suited to a particular marketing objective, and will make practical recommendations in terms of budget, transfer of logos onto a particular product, production times etc.  It’s also important to think about the quality of the intended product.  A mass-produced economy item such as a fridge magnet can serve a very practical purpose and can be extremely useful, it’s always worth considering whether a low quality item will erode the quality of the advertising message.  

Here are some the functions of a promotional product :

·         Promote a new branch or shop opening

·         To introduce a new service or new product

·         Reward or motivate sales team

·         Welcome new members or new clients

·         To develop business leads

·         Stimulate traffic to a trade show

·         Tell customers where to find you

·         Invite customers and potential customers to an event

·         Facilitate sales calls

For all of the above applications, there are many many different types of products that could be used.  But it’s important to get it right first time.  First impressions count – and choosing the right promotional product is vital in making sure that that first impression makes an impact for the right reason.

Look to the internet for ideas and opportunities for promotional products, but remember to check on the track record of any supplier.  A reputable supplier will offer not only sound advice, but will be able to manufacture actual samples before proceeding with the bulk quantities to enable marketers to make informed decisions.  Whether it’s embroidered workwear Perth that you’re after or a set of handcut crystal glasses, if your logo looks good on it, then you’re on your way to an advertising channel that delivers proven value and effectiveness

These words ring true : “The man who stops advertising to save money is like the man who stops the clock to save time”.