Price Comparison Sites Might Not Give You The Best Deals

Even if you rarely watch TV, no doubt you have seen one of the aweful adverts from the price comparison websites, whether it’s Peter Jones walking around a glass supermarket, or an opera singer dancing around a coffee shop, the adverts just seem to get worse each time.

The first few price comparison sites first popped onto our TV’s a few years ago, and they mainly just compared car insurance. However, now that these companies are discovering how lazy UK citizens really are, they are branching out to offer anything and everything, even insurance for small businesses.

Although these sites do save you some time in your day while you’re on the hunt for everything from credit cards to salon insurance, as you are able to avoid repeating the same form to different comparison sites, but are the comparison sites really needed? After completing the form, you receive a long list of available deals, however, more often than not, most of the list is dismissed by the customer because they’ve cimply never heard of the company. I wouldn’t be surprised if some of these companies were owned by the price comparison site’s themselves.

After you’ve chosen which deal you think is saving you the most money, you can then buy it via the comparison site, but, how can you tell you’re getting the best possible deal? These days, you’ll find a number of insurance companies, one being Direct Line, are not listing themselves on price comparison sites.

You may think, what’s the advantage of doing that, surely they lose business. However, because these price comparison websites charge a commission, Direct Line don’t have to pay this, which means that they can pass more savings onto you, the customer.

This means, if you are dedicated to finding the lowest possible price for, as an example, office insurance, you have to use the price comparison sites, plus the companies that aren’t listed on the comparison websites. This will result in you doing what the price comparison sites were trying to avoid, filling out numorous forms. So in the end, they are pretty much pointless, just like their TV adverts.