Merchant Account – Expanding Your Business

If you have a small business, and are looking to get bigger, obtaining a merchant account may be the way to go. A merchant account enables you to accept credit cards for payment. A merchant account can be opened through a bank that is a member of at least one of the major credit card networks (Visa, MasterCard, etc.). There are different types of merchant accounts. Retail accounts, online accounts, and mail order/telephone accounts are a few examples. Retail accounts are just what they sound like. Most people have probably used them in the past. When they shop at a retailer, weather it be for groceries or building supplies, and they pay with a debit or credit card, they have just used the retailer’s merchant account. When the consumer swiped the card through the reader, the machine processed the credit card transaction with the card association, and then acquired authorization from the issuing bank. When accepted the issuing bank transfers the amount of the purchase to the merchant’s bank. This happens millions of times every day as consumers purchase goods, all over the world. Online merchant accounts work in a similar way to retail merchant accounts, but there is no machine to swipe the credit card through. Instead, the consumer fills out a form on the website they are purchasing goods or services from with their credit card information. When they submit the card information, it goes through a series of procedures which will ultimately accept or decline the transaction. Once more when accepted, the issuing bank transfers the amount of the purchase to the merchant’s bank. If an online business wishes to succeed, a merchant account is very important, as cash transactions are nearly impossible, and there is no terminal for the consumer swipe a credit card through. Mail Order/telephone merchant accounts work nearly the same way as online merchant accounts, but instead of the consumer typing in the credit card information at a website, they are giving it to the merchant via telephone or paperwork submitted through the mail. After the merchant enters the credit card information into their network, the process is the same as retail merchant accounts and online merchant accounts. The customer’s card will either get declined or accepted. Upon being accepted, the customer will receive their goods/services. A business defintely needs a Retail Merchant Account for it to become competitive enough. Having a Retail Merchant Account not only is convenient but it is also economical. Your Retail Merchant Account will give you edge over your competitors.