King Links, Queen Content
Many SEO experts will tell you content is king. I am here to tell you that you’ve been told a bunch of malarkey, because the so called gurus you might be following is blowing smoke up places where it shouldn’t be blown.
This article is contrary to popular advice concerning blog marketing, but it is also correct. Because they aren’t my sites, I won’t give their names. However, I will reveal to you some things that I have discovered and why content is NOT King but ONE WAY LINKS ARE KING!
Recently I found this to be true because of the new client I started working for who couldn’t get to the first page of Google.
I went through those pages on the first page and really wondered how they were there. The pages were ill-written, nasty and lacked clarity. It seems that some one who does not know English has ventured it. I think the source is a content spinner. They are not neatly written variations of sentences but a product of crap article spinning software.
Due to poor keyword research by the previous SEO guy many of these pages were attempting to compete for very competitive keywords.
My kindergartner could do this with the free article spinner we downloaded in a couple minutes from download com.
This site was such a mess, with problems ranging from the absence of a site map to faulty internal links, that I don’t even know where to begin.
So here’s what’s immediately clear from this result, if content was King there is no way in heck that those pages belonged on the first page of any search engine, not to mention Google! I went on with my study and research. I will tell you about my finding.
The only thing you can look at causing these sites to rank was the mass amount of one-way links from other domains they had pointing to these individual pages on their site. Next I examined the sites which were on later pages of Google, and I discovered that even though the non-English content was the same, there weren’t any links. So then I decided to take a look at the pages they couldn’t get ranked and see what the problem was…it turned out to be too few incoming backlinks.
So I just copied the links from the other pages and in two weeks I was a hero in my clients eyes, due to the fact that they are now on the first page of Google for all the sites they hired my for initially.
I wanted to get fast results so I could prove to them I could handle getting quality links of power so that their sites would remain showing up with first page rankings.
Naturally I got the SEO duties. I have also found the secret to SEO rankings with blog marketing and it’s LINKS after LINKS.
Filed under Business by .