Improve That Title Tag And Draw More Traffic

As far as search engine optimization goes, you should focus first and foremost on the title tag of your main page. This is the most important sentence on your site because a well-written phrase will get your website high in search engine results on your site’s topic.

Most important is to have your three to four key words or phrases appear in your title tag. The ones you most wish to highlight should be among the first used, but you can also reuse them in your sentence for additional emphasis. For a site selling low-cost site design, I would try a phrase like this example:

Exclude branding and sales pitch from your title tag, even though you may want your own company’s name front and center. Unless you have a brand name to match Coca Cola, people are unlikely to be looking for your site and you’re better off with the most important keywords up front, leaving other spaces on your site to establish your brand name. If your company’s title has keywords in it, those are an exception–as in the case of the our hypothetical Acme Web Design Company, but they may not be the most important words to begin with. At the same time, you should keep your sales pitch to a minimum in your title tag, and stick with the simple terms used to find your product.

In your title tag, include words that highlight your niche or geographical region. To achieve a place in the top ten or twenty results for “web design,” is a gargantuan task, but if Acme Web Design Company is situated in Columbus, Ohio, you could achieve much better results locally. You may find better results come from sticking your geographical niche in that title tag, producing something that looks like “Web Design Columbus Ohio Low Cost Web Design in Columbus Ohio with the Acme Web Design Company”

Your title tag might be longer than seems natural to you. Some people do say that your title must be under 70 characters. They’re right that only the first 70 characters appear in a browser’s header bar, but search engine’s robots do scan your whole tag and search engines have not problem with reading more than 70 characters. Look at key sites in competitive fields for examples of title tags that exceed those lengths. Choose a tag that matches your need to get important words in a sentence that maximizes your ability to describe what your site offers.

Within your website, alternate your title tags. Because, even in a long title tag, you can’t emphasize everything, you can take advantage of other pages to explore other possibilities. Rather than just highlighting “services” this website design company could go with “low cost, web design services” on its services page and stick in a plug for location on your contact page, et cetera. Many do slip up and repeat their same title on all their pages, but you can do something different and use each title in your site to highlight keywords and key phases.

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