Finding A Good Sales Rep – Jewelry Business

Selling your own jewelry items is extremely rewarding as an artist, but it can also be so tiring at the end of the day. Now if you like to have a sales representative, no problem as long as you can afford to pay for the service. But finding a good sales representative is a major challenge. If you are just starting out and your position is low, let your jewelry be your sales rep till you can afford to hire one.

Always remember the significance of hang tags for jewellery, these are always traveling around and if somebody bought your jewelry at a craft show, they can still contact you or pass your details on to another client.

2. Build a Database

Every day you have contact in some shape or form with customers, clients and prospects. The more you know about them, the easier it is to find ways to provide more to them and as a result increase sales.

3. Get permission to follow-up with people

If you spend all your marketing efforts on getting new leads and expect to sell to people the first time you contact them, you’ll quickly exhaust your contact list and your staff. Instead find ways to capture people’s details – ethically – and follow up with them.

4. Plan ahead

It’s easy to get caught up in the day to day running of the business, but take a moment to look a few weeks, months or even years ahead to try and anticipate what people will want from you and even more importantly who is buying. You may have a seasonal business and you need to take this into account and plan for when you’ll have stock in or be thinking about different offers you might be running.

Now I realize that the topic of (YOUR SUBJECT) may not excite you. However, I’ll bet that (THREE SPECIFIC BENEFITS) are all very important to you. (NAME OF REPORT) will take you less than 15 minutes to read and I guarantee it will stimulate your thinking about:

• SPECIFIC BENEFIT 1
• SPECIFIC BENEFIT 2
• SPECIFIC BENEFIT 3

Gift shows is one good way of finding good leads of sales rep also. These shows are commonly held in most major towns at least twice a year. These shows are just for trading. You will have to show some of your certifications to gain entry to the show. You can visit different booths that sell jewellery and find the sales rep you are looking for. Then grab the chance of picking up business cards and other info of how and when to contact your lead. Always remember, you can’t conduct interview for sales rep during the show! They are at the show to work, not to be interviewed.

7. Ask for the business

Stop skirting around the issue. Ask people to place an order with you and more often than not they will! Give them a reason to buy now. I’m not talking about dropping the price to close the deal, what I mean here is give them a logical reason that they should buy now for example – prices are going up next month, we have limited stock available, order now and you’ll get it by Easter, Christmas or whatever the seasonal offer is.

Of course there are many, many more ways in which you can improve your sales, but these are some of the ones that will give you almost instant results

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