In marketing online, it is a fact that you need to know how to do keyword research to be successful. This is required to uncover niches, assess competition and to enable sites to quickly rank well in the search engines. Once you understand the various factors behind picking the right keywords, you begin to appreciate that this can be time consuming and at times a little confusing. This is why keyword tools are needed to assist with this but many of those available either give you too little data or more than you really need. Therefore, when Brad Callen came out with his Niche Finder software, he took this into consideration and integrated some of the following features.