11 Tips for More Successful Twitter Marketing

Recently, I’ve been engaged in some online discussions related to the value of Twitter marketing for building a successful network marketing business. As with all of the social media platforms, Twitter continues to evolve and not every change is for the better. Here are some of my thoughts on Twitter that I hope will be helpful in your own marketing efforts:

1. Be authentic. – If you take a moment to stop and look at the marketers online that are enjoying tremendous, jaw-dropping success, you’ll notice that there is no mold. A key part of what has helped them to realize their success is that they speak with an authentic voice. Let your unique personality shine through.

2. Be consistent. – Make Twitter marketing a part of your daily routine. You don’t need to spend very much time on it. If you’re using the right tools, you can effectively use Twitter in just minutes per day. It’s not about how much time you put into it so much as that you put in a little bit of time every single day.

3. Be approachable. – Pay attention to the people that are interacting with you on Twitter and make an effort to consistently respond to them. Use Twitter to create a community of your own. Look for birds-of-a-feather and create lists that make interaction with those people easier.

4. Know your ideal marketing avatar. – The single most important question for you to ask yourself before you engage in any marketing activity whatsoever is, “Who is my perfect prospect?” What are your ideal prospects’ most urgent problems? What are their most pressing needs? What do they most desire? What questions are they asking online in order to find solutions to those problems. Your marketing must be designed to speak to this ideal marketing avatar. Before you can speak to your prospects you need to identify where they are and what they want to talk about.

5. Automation is awesome, but it’s not always effective. – Twitter gives us the opportunity to connect with a lot more people, a lot more quickly. Tools like SocialOomph and Tweet Adder provide us with even greater leverage. However, there is a trade off between automation and the opportunity to truly connect with the people in our target markets and, at some point, automation becomes counter-productive. Network marketing always has been, and always will be, about relationships. You need to find the sweet spot for your business between the leverage of automation and relationship development.

6. Learn how to write good sales copy. – The ability to write good sales copy is a fundamental, cornerstone skill that absolutely every entrepreneur should develop. You don’t need to become a master copywriter, but you should be a student of copywriting, and you need to be able to recognize good copy when you come across it.

7. Unlearn how to write good sales copy. – Social media networks have a culture of their own. The rules for applying sales copy to Twitter are slightly different than the rules for writing copy for paid ads. While the principles that make copy work remain the same, the manner in which you deliver the message will need to be slightly different. I recommend that you make sales copy for social media less “salesy” and more like a conversation with a friend.

8. Use sales copy sparingly. – Social media is about being social. Don’t be the marketer that consistently spams everybody with ads. Be sociable and build rapport with your prospects so you can develop relationships with them over time. I recommend limiting your sales copy to no more than ten percent of your content.

9. Drive traffic to a blog. – You should be using, or planning to use, a blog as the nerve center of your online marketing efforts. There is no other tool as powerful. Use Twitter to direct the people within your target market to the new blog content that you should be consistently publishing to serve them.

10. Drive traffic to Facebook. – It is so much easier to build rapport and develop a relationship when you’re not limited to 140 characters. I recommend using tools like SocialOomph or Tweet Adder to send an automated greeting to new Twitter followers and invite them to connect with you on Facebook, where you can more easily communicate with them.

11. Add value, add value, add value. – Not only will your efforts be more effective if you’re focused on providing value to your target market, but you will also enjoy your business infinitely more if you’re focused on providing value to them rather than extracting value from them.

Even with the advances in technology, a successful MLM business is primarily about personal relationships. Tools like Twitter are merely a more efficient means to that end. Don’t rely on Twitter to build relations on autopilot or to sell your products & services automatically for you.

Dale Horton is a husband to a amazing wife, a father to two terrific children, and has a passion for empowering home-based business owners. To learn the most important factor to the success of your MLM business, Click Here.